Japan Gay Guide: Social Media, Project Management, Merchandising

Japan Gay Guide: Japan’s largest LGBT+ digital media conglomerate

At Japan Gay Guide, I worked on multiple project simultaneously. Please check below for more information!

Instagram, Facebook, Youtube, and LinkedIn

Duties:
> Content Creation, both short form and long form, as well as static graphics
> Scheduling across platforms
> Direct Messaging responses
> Initiated monetization on Facebook and Youtube
Programs:
> Video Editing: Adobe Premiere Pro, Adobe After Effects, Capcut
> Design & Illustration: Adobe Illustrator, Adobe Photoshop, Canva, Affinity
Shopify, Gelato, Printful

Duties:
> Created the ecommerce storefront
> Created the marketing plan for sales
> Organized the direct to print production
> Managed the in person inventory
> Replied to inquiries for customer service
Get Your Guide, Viator, Direct Sales
Duties:
> Organized the schedules of freelance tour guides
> Facilitated the payment of freelancers
> Created and upkept the bookkeeping to maximize profit

Major Accomplishments

1 video, 2.4 million views

I filmed and edited a video that reached 1 million views in 3 days, then 2.4 million over the next 3 months.

16.9 Million Views and 30,100 Follows

I ran the Japan Gay Guide Facebook. During my time at Japan Gay Guide, the Facebook received over 16.9 million views and grew 330%, or 30,100 follows. I also pushed for the implementation of monetization.

From 300 to 12,100 Subscribers

I helped run the Japan Gay Guide Youtube account. During this time, I edited 15 long form videos and helped out on various others. The account grew over 3900%, or 12,100 subscribers, and has over 3.7 million views.

Short Form Video Content

I helped write and edit various short form videos for the Japan Gay Guide Instagram.

Additional Focuses

Merchandise + Ecommerce Storefront

I made the ecommerce store on Shopify, then connected Printful and Gelato to the account to facilitate direct-to-print operations. I also managed the in person inventory, and did the customer service responses whenever we had inquiries.
Otherwise, I maintained the books and analyzed our costs ratio to maximize profits.

Analytics Analysis

I was the main liaison to pull insights from Meta Business Suite, Youtube Analytics, and Shopify Growth. I also created weekly presentation to explore our growth across our platforms.

Hidden Japan: Osaka's Gay District, Doyama Street

Adobe After Effects, Adobe Premiere Pro, Canva

I edited this video. It is the second more popular video on the Japan Gay Guide Youtube Account. I also created the thumbnail and wrote the title.